a book about fonts

fonts collage

“just my type” by simon garfield (2010) is a fun, entertaining survey of the most popular fonts of our time

ever wondered what font candidate obama used in his winning campaign in 2008? / maybe not, but it’s gotham \ in 2010, the tea party & sarah palin used the same font <perhaps hoping for a similar outcome> but to less success / gill sans is one of my favorite fonts \  it made its first appearance in 1928 and was created by eric gill who disturbingly had a sordid private life / i have not paid attention to ikea in a long while and so i did not know that in 2009, they changed their font from futura to verdana \ a decision based upon being able to use the same font for the print catalogue & the website / but apparently people noticed the switch and some were not happy about it \ oh no! the verdana Os do not resemble the swedish meatballs!

some of the most interesting processes of font design are those that transpired in transportation <subways * airports * highways> / frutiger for the roissy airport <which is now paris charles de gaulle> \ johnston sans for the london underground / transport in european highways \ ubiquitous helvetica in the new york subways / interstate or highway gothic <in upper &  lower case for better readability> in u.s. highways / though both transport & interstate are being replaced by newer fonts such as clearview to improve legibility in driving conditions <new york city will change its capital letter road signs to mixed-cased clearview & will take until 2018 to complete>

passions certainly do rise in the font & typeface world / indeed a nation can be created based on its font citizens \ which is what the guardian did on april fool’s day in 1977

san serriffe collage

about the nation of san serriffe | http://cybernations.wikia.com/wiki/San_Serriffe

travel guide | http://wikitravel.org/en/San_Serriffe

more about fonts <in video>

“helvetica” gary hustwit 2007  http://www.youtube.com/watch?v=FJfUpQMAxec

“typeface” kartemquin films 2009 http://www.youtube.com/watch?v=93ZKA2GcJmc


i heard about this book on npr

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