a book about disruptive technology

about disruptive technology

the innovator’s dilemma:  when new technologies cause great firms to fail (1997) by clayton m. christensen contains case studies about how companies successfully or unsuccessfully dealt with disruptive technologies \ primarily about the disruption in the disk drive industry, it also illustrated disruptions in diverse areas such as mechanical excavators <hydraulic technology>, retailing <discount stores>, steel industry <electric arc furnace which utilized steel scrap>, motorcycles <honda’s offroad bike>, and pharma <novo’s insulin pen> \ an excellent must read for marketers, business leaders & innovators / it’s like the what-to-expect series – “what to expect when you are faced with potentially disruptive technology (& how to recognize one)” 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s